Overview

Est. Pipeline Value

Qualified leads × close rate × avg job value

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Est. Pipeline Value

Leads

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Close Rate

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Est. Closes

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Avg Job

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Call Volume · Hour & Day

Sales-tagged calls by hour and day of week

30-Day Lead Trend

First-time qualified leads per day

Lead Sources

First-time qualified leads by source · Last 30 Days

12-Week Rolling Trend

First-time qualified leads per week · last 12 weeks

Answered vs. Missed · By Day of Week

Sales-tagged calls · answered vs. missed or voicemail · Last 30 Days

Answer Rate

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Sales-tagged calls answered

Last 30 Days

Missed Sales Calls

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Sales-tagged · missed or voicemail

Last 30 Days

Month-over-Month Leads by Source

First-time qualified leads per source channel · last 6 months

🔍 API Field Inspector — click to diagnose Google Ads source detection

Loading data first — come back here after the dashboard loads.

All Clients

30-day qualified leads · vs. prior 30 days · answer rate per account

Client	30-Day Leads ▼	Local SEO	Ads Leads	Ads Status	Answer Rate	Missed Calls	Avg Rank	Reviews	Last Review
Select "All Clients" from the nav to load
Totals / Avg

Google Ads

Keywords and spend performance — qualified leads only

GOOGLE ADS ACCOUNT

Top 20 Keywords

By lead volume

Full Keyword Table

Top 50 search phrases · qualified leads only

#	Search Phrase	Leads	CPL	Conv%	Spend	Clicks	IS%	Share

CPL Trend

3-month · cost per qualified lead

Conv% Trend

3-month · qualified leads ÷ clicks

Calls vs. Forms

Selected period

Tracking Parameters (GCLID, GBRAID, WBRAID)

Google Ads leads with contact info · ready for Enhanced Conversions upload

Type	Date	Name / Number	Keyword	ID Type	Tracking ID	Value

Monthly Report

Printable client performance summary · current calendar month

Innovative Marketing

Leads by Source

First-time qualified leads · current month vs. prior month

Source Channel	This Month	Prior Month	Change	Share

Answer Rate

Sales-tagged calls this month

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Missed Sales Calls

Sales-tagged · missed or voicemail this month

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Facebook Ads

Campaign & lead performance — Facebook Ads data

FACEBOOK AD ACCOUNT

GHL LOCATION (counts contacts tagged FBQL)

In GHL: interested but no phone → tag FBL · got phone number (qualified) → tag FBQL

Campaign Performance

Facebook Ads campaigns · spend, leads & messaging starts

#	Campaign	Leads	Qual. Leads	Cost/QL	Conv%	Spend	Clicks	Msg Starts

Top Ad Creatives

Ads ranked by leads then spend · last selected period

Connect Facebook Ads account to see creatives.

CPL Trend

3-month · cost per qualified lead (HighLevel)

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Messaging Conversations

Facebook Messenger leads initiated · last 30d

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conversations started

Local SEO Management

Rankings · Reviews · Photos · Competitor Intelligence

Local Rankings

Powered by LocalDominator — links scan history to this client

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Conversions

Server-side attribution · Qualification-gated · Google & Facebook Conversions API

Total Leads

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Qualified

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Sent to Ads

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Pending Send

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Unreviewed

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Conv. Value

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Platform Status

● Google Ads ● Facebook

Attribution Methods

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Recent Leads

Type	Contact	Status	Method	GCLID	Touches	Value	Date	Actions
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Conversion Send Log

Last 200 sends

Platform	Lead ID	GCLID Used	Status	HTTP	Sent At
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🔍 Setup Health Check

Verifies tracker, form fields & CallRail webhooks are installed correctly

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Tracker Script

tracker.js in <head> with correct company_id

not run

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Company ID Match

TRACKER_CONFIG has the correct company_id for this client

not run

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Form Hidden Fields

visitor_id & session_id fields present in page source

not run

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CallRail Post-Call Webhook

Verified by call activity in database — turns green after first call is received

not run

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CallRail Call Modified Webhook

Verified by call activity in database — turns green after first call is received

not run

📋 Site Install Code

Pre-filled for current client · paste into site <head>

Netlify URL:

1 · Tracker Script — paste in <head> before CallRail

2 · Hidden Fields — add inside each <form>

3 · CallRail Webhook URL — paste in CallRail → Settings → Integrations → Webhooks

Enable events: Calls (call.completed) and Lead Status Changes. This is how calls appear in the Conversions tab.

💡 Using GTM? Paste snippet 1 into a Custom HTML tag set to fire on All Pages, before the CallRail tag. No site code changes needed.

📍 Local Rank Scanner

See exactly where this business ranks on Google Maps across a geographic grid — for any search phrase.

SELECT BUSINESS

SCAN HISTORY

Scans run automatically weekly or monthly. Click Run Now any time to trigger immediately.

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DATE:

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AVG RANK

High

Med

Low

Out

— Top 3 points

— Top 10 points

— Not found (>20)

RANK: 1–3 4–6 7–10 11–20 >20

AVG RANK OVER TIME

Lower = better · Y-axis: rank · X-axis: scan date

💰 Pay Per Lead Dashboard

Track qualified leads, credit balances, and billing for PPL clients.

⚠️ One-Time Setup Required

Run this SQL in your Supabase SQL editor to create the PPL data table:

CREATE TABLE IF NOT EXISTS ppl_data (
  key text PRIMARY KEY,
  value jsonb,
  updated_at timestamptz DEFAULT now()
);

After running this once, refresh the page and data will sync across all team members.

Active Clients

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Leads This Month

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Revenue This Month

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Low Credit Alerts

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💰 PPL Clients

Manage PPL client setup, tracker assignments, and credit packages.

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🔔 GBP Monitoring & Alerts

Track Google Business Profiles for any changes — name, address, phone, website, and status. Suspension detection included. Email alerts sent automatically when anything changes.

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Select a Client

Import Scans from LocalDominator

Create Group

Overview

Est. Pipeline Value

Call Volume · Hour & Day

30-Day Lead Trend

Lead Sources

12-Week Rolling Trend

Answered vs. Missed · By Day of Week

Month-over-Month Leads by Source

All Clients

Google Ads

Top 20 Keywords

Full Keyword Table

CPL Trend

Conv% Trend

Calls vs. Forms

Top Performing Ad Assets

Tracking Parameters (GCLID, GBRAID, WBRAID)

AI Account Auditor

Monthly Report

Leads by Source

Answer Rate

Missed Sales Calls

Facebook Ads

Campaign Performance

Top Ad Creatives

CPL Trend

Messaging Conversations

Local SEO Management

Local Rankings

⭐ Reviews

📷 Photos

Competitor Intelligence

🔔 Active Alerts

📧 Email Alerts

Conversions

Platform Status

Attribution Methods

Recent Leads

Conversion Send Log

🔍 Setup Health Check

📋 Site Install Code

Qualify Lead

+ Add Lead Manually

📍 Local Rank Scanner

💰 Pay Per Lead Dashboard

💰 PPL Clients

Add PPL Client

Client

🔔 GBP Monitoring & Alerts

Add GBP to Monitor

📍 GBP Asset List

Add GBP Asset

Team Access

Add Teammate

Teammates

Sales Calls

By Day of Week

By Hour

Recent Sales Calls

Sales Presentation

Prospect Info

Local Rank Scan

💸 Monthly Opportunity Lost

🏆 Top Competitors Taking Your Jobs

📁 Saved Presentations